Messi, Keita and Pique "Put Racism Offside"
March 23rd 2011 08:17
Every March 21st the International Day for the Elimination of Racial Discrimination is celebrated and the FC Barcelona Foundation and UNESCO wish to reaffirm their stand against this scourge.
Through this spot UNESCO and Barça wish to underline that combating racism is a responsibility of each and every one of us, hence, the call addressed by the players. To increase the outreach and possible impact, the piece, produced for Barça TV, contains phrases in Catalan, Spanish, English and French. The campaign launched on March 21st 2010 is the most recent initiative in the partnership between the FC Barcelona Foundation and UNESCO. Several European cities members of ECCAR (European Coalition of Cities Against Racism) have participated therein with various awareness-raising events targeting youth.
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